Definition – A speech intended to make an audience perform an action as desied by the speaker.
The typical example, the characteristics of contents, development and manner of delivery would depend upon whether the action is to secure through either emotional arousal (Speech to Stimulate) or intellectual agreement (Speech to Convince).
Antaginizing your audience by dictating to or brow-beating them. Lead; don’t push!
Begging ! Don’t give the impression that you have nothing to offer.
Threating! This brings only resentment.
Taking the negative approach by describing in unfluttering or caustic terms fail to do as you ask.
Talking so far past the point of “closing the deal” that acceptance, or antagonism.